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What are site info labels and placeholders (previously variables)?
What are site info labels and placeholders (previously variables)?

Site info and placeholders are chunks of words, content, or data that you can select from any website or web app and use in a template or automation.

Updated over a month ago

On a LinkedIn profile, you would find site info like Name, Headline, or Location.

  • When you save that site info in Magical to use for your actions, you add a label. You are giving it a label that is useful for you, so you understand where the info came from and how to use it.

  • When you are writing a template and want it to be personalized by automatically pulling in site info, that's called using placeholders. Placeholders get automatically replaced by relevant site info from tabs you have open.

Using Magical, you can save the site info you care about most from any website by giving it a label. Magical then remembers your labels and automagically fills your templates, spreadsheets, and forms.

Watch how to create and use site info in your workflow👇

Discovering site info

On popular sites like LinkedIn, labels will already be created, free for you to use in your work. To see what site info exists, navigate to any structured page like a LinkedIn profile.

  1. Click on the Magical icon from your web browser extensions to open the panel.

  2. Click on the Automations tab.

  3. Click on the Page Title card.

You will see all the available site info to use in your actions.

Creating site info

Site info already exist on many public sites but you can also create your own on sites that we may not have seen before such as your own internal sites or add labels that better suit a niche use case.
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To create a label, navigate to a site

  1. Click on the Magical icon from your web browser extensions to open the panel.

  2. Click on the Automations tab.

  3. Click on the Page Title card to add.

  4. Click any elements on the page.

  5. You'll be prompted to add a label. Click Save.

That’s it! You only have to do this once. Use this site info in your work.

Hide & rename labels

If you create site info in error or want to change the label name, just open the Magical panel

  1. Click on the Magical icon from your web browser extensions to open the panel.

  2. Click on the Automations tab.

  3. Click on the Page Title card to edit site info.

  4. Click the overflow menu (...) next to the site info.

  5. Select Hide or Rename.

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